The catalog

Twenty-five guides, five series.

Every guide runs around 50 pages, ends with a twenty question FAQ, and includes two print ready reference sheets. Pick the one that matches your grass, your region, or your problem.

01. Regional Lawn Calendars

Five guides

Lawn timing is regional, and national advice averages across climates that have nothing in common. Each calendar is written for one climate band, with the local regulations and hazards that only matter there.

No. 1

The Transition Zone Lawn Calendar

Maryland to Georgia, west to Kansas. Neither cool nor warm season grass is fully adapted here, so this book contains two complete calendars and a chapter that tells you which one to run.

Two calendars · 46 pages

No. 2

The Northern Lawn Calendar

The Northeast, Upper Midwest and mountain West. A short season, a narrow September window, and a full chapter on the winter damage that national advice never covers.

Winter damage triage · 45 pages

No. 3

The Southeast & Gulf Coast Lawn Calendar

An eight month growing season, a dry season that falls in winter, and county fertilizer blackout periods that are actually law.

Blackout season card · 47 pages

No. 4

The Texas & Southern Plains Lawn Calendar

Heat, drought and water restrictions, across a state that spans several distinct lawn climates.

Water restriction plan · 48 pages

No. 5

The Pacific Northwest Lawn Calendar

Nine months of rain and three of drought. Moss, acidic soil, red thread, and the dry summer nobody outside the region believes in.

Moss diagnosis card · 47 pages

02. Grass Type Playbooks

Five guides

One species per book, covering the full year. Mowing height, feeding calendar, watering, weed defense, pests and disease, and the renovation window, all specific to how that grass actually behaves.

No. 1

The Bermuda Playbook

Soil temperature is the referee. The spring scalp, the four moments of the year, and how to run a bermuda lawn that thrives in the heat that flattens everything else.

61 pages

No. 2

The St. Augustine Playbook

Most internet advice is bermuda advice, and it hurts this grass. Chinch bugs, herbicide sensitivity, and why you should never scalp it.

57 pages

No. 3

The Zoysia Playbook

The patient grass. Slow recovery changes every piece of advice, so the whole program is built on prevention rather than repair.

52 pages

No. 4

The Kentucky Bluegrass Playbook

Your year starts in September, not April. The complete cool season inversion, and the fall renovation window that decides next summer.

52 pages

No. 5

The Tall Fescue Playbook

A bunch grass that does not spread, so bare spots stay bare until you seed them. Overseeding is the core of the program, not a repair job.

51 pages

03. The Diagnosis Series

Five guides

The most expensive mistakes in lawn care come from treating the obvious answer. These books identify the problem first, using field tests you can run with a coffee can, dish soap and a screwdriver.

No. 1

What’s Wrong With My Lawn?

The master diagnostic system. Five questions, six field tests, and a flowchart that identifies the problem before you spend a dollar treating it.

Flagship · 55 pages

No. 2

The Weed ID & Kill Guide

Identify any lawn weed in under a minute, then kill it in the window that works, with a product that will not take your lawn down with it.

48 pages

No. 3

The Lawn Disease Field Guide

Most residential lawn disease can be managed without fungicide. Symptoms, signs, and the two levers you already control.

53 pages

No. 4

Grubs & Lawn Pests

Four free tests, real action thresholds, and the distinction that decides everything: the pests you prevent months early, and the ones you treat on sight.

Photo ready · 52 pages

No. 5

Soil Problems Solved

The layer everything else depends on. pH, compaction, drainage and organic matter, because no fertilizer program outruns the ground it is applied to.

56 pages

04. The Lawn Business Series

Five guides

For people who cut lawns for money. Real industry benchmarks, honest margin math, and the operational detail that decides whether a mowing route becomes a business or stays a job.

No. 1

Zero to First 50 Customers

Start a lawn care business in 30 days and build a full solo route in 90. The numbers, the order of operations, and the mistakes that kill margin.

90 day checklist · 49 pages

No. 2

Pricing & Estimating

Underpricing is the number one killer of margin. The formula, the walkthrough, and a spreadsheet calculator that ships with the book.

Includes calculator · 51 pages

No. 3

The Local Marketing Machine

Stop buying leads and build a system. Free channels first, paid last, and the tracking that tells you which is which.

54 pages

No. 4

Operations & Scaling

The valley of death, the labor benchmarks that get you through it, and the honest case for staying solo.

56 pages

No. 5

The Equipment Buyer’s Guide

Buy in the order your route forces, and judge every machine on cost per hour and lawns per day rather than sticker price.

50 pages

05. The Low Input Lawn Series

Five guides

For anyone who wants a decent lawn that costs less time, water and money. Each book is direct about what you give up, because every one of these approaches involves a trade.

No. 1

The Clover Lawn Conversion

A lawn that fertilizes itself, uses less water, and needs mowing every two to three weeks. Plus the honest trade you make to get it.

49 pages

No. 2

The Native & No-Mow Lawn

Mowing weekly is a species choice. These grasses need cutting one to three times a year, if you plant the right one for where you live.

49 pages

No. 3

The Drought-Proof Lawn

Cut outdoor water use sharply, and get your water district to help pay for it. Irrigation first, area second, plants third.

51 pages

No. 4

Organic Lawn Care

Feed the soil and let the soil feed the grass, including the withdrawal phase nobody warns you about.

53 pages

No. 5

The 2-Hour-a-Month Lawn

From 60 hours a year to 24, by changing four decisions rather than working faster. The synthesis of the whole series.

49 pages

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